FISH HEAD/SHL LURES
Buzzing brilliantly with custom features. Born from the long-standing success of a classic, the Primal Buzz is a feature-packed lure, with its first-to-market underpin, that will take your fishing experience to another level. The Primal Buzz is fully customized from its compact wire and blade design to maximize hook-ups, to its underspin technology adding irresistible flash, to its custom BioFlex skirt with a built-in gap for full visibility of the willowleaf blade. Go "Catch The Beast" with the new Primal Buzz.